About Upstream

img

Our Creation Story

Our own creation story begins at the turn of the millennium where Bill Moir, Tim Hortons longtime CMO, and Paul Wales, his Agency partner and Creative Director mastered the story of Canada’s most iconic brand – Tim Hortons.

img

Brand Builders

In 2016, Bill and Paul launched Upstream to build enduring brand campaigns for businesses of all sizes and industry. Joined by Chris Hopper, Strategy Lead, our collective experience has created an unrivalled approach to brand building.
img

A CREATION Company

Today, Upstream is helping brands of all sizes move their audience to move their business. With our proprietary CREATION model – where Creative & Production become one – Upstream seamlessly marries Strategy, Creative and Production into one streamlined CREATION process.

Creation

Smart and informative videos that are crafted specifically to move business audiences.

Compelling brand/product videos that naturally integrate ambassadors while reflecting their own native content.

Entertaining short-form web series content with seamless brand and product integration - enhancing story authenticity.

Traditional commercials created to compel, inform, and resonate with the masses.

Highly targeted short-form advertisements created specifically for digital consumption.

Simple yet entertaining demonstrations of how a business or product meets an audience need, in a distinct way.

A curated collection of our latest brand campaigns to explore.

Original video creations inspired by our passion for crafting stories that move people in various ways.

Swiss Chalet | Rotisserie Chicken & New Sides
poster
Swiss Chalet | Ribs
poster
Swiss Chalet | Chicken & Shrimp
poster
Jamieson | Cold Fighter
poster
Asche Brewery | Whole Hop
poster
Swiss Chalet | Crispy Chicken
poster

Team

Clients