Oxford wanted to raise awareness and interest for wild blueberries across the country. Chatterbox, their Creative Agency, tapped Upstream to direct and produce a new brand campaign that introduces a friendly and relevant brand spokesperson.
Through casting, we were able to find the perfect spokesperson for the brand – “Caitlyn” – who two years later continues to represent the brand on TV, digital, and at events. We worked closely with the team at Chatterbox to launch this brand campaign, directing and producing three TV spots and various digital video content.
The campaign was a success, helping elevate awareness and sales for wild blueberries across the country.