Sticker You

Behind Every Business is a Distinct Brand Story

Sticker You

BRIEF

StickerYou, an emerging online custom sticker company, had invested all of it’s early marketing dollars into demonstrating variant product usage fits for their two different audiences – growing businesses and artistic consumers. They tapped Upstream to help create a unifying brand story.

CREATION

Upstream developed a creative brand platform inspired by an insight relevant for both businesses and customers – behind every sticker is a story worth telling. To introduce the brand platform, we wrote, directed and produced compelling flagship digital video content that introduced the brand story, along with showcasing the product-market fit for both distinct audience groups.

The campaign included a brand explainer video, along with a consistent brand-centric storytelling template for product usage videos.