StickerYou, an emerging online custom sticker company, had invested all of it’s early marketing dollars into demonstrating variant product usage fits for their two different audiences – growing businesses and artistic consumers. They tapped Upstream to help create a unifying brand story.
Upstream developed a creative brand platform inspired by an insight relevant for both businesses and customers – behind every sticker is a story worth telling. To introduce the brand platform, we wrote, directed and produced compelling flagship digital video content that introduced the brand story, along with showcasing the product-market fit for both distinct audience groups.
The campaign included a brand explainer video, along with a consistent brand-centric storytelling template for product usage videos.