Overview

Swiss Chalet wanted to celebrate their 65th anniversary with Canadians in a meaningful way. So we created a moving digital brand film - a uniquely Canadian story, featuring a truly Canadian brand.

Looking Back

We featured this brand film to launch a new microsite - comehometoswiss.com - inspiring Canadians to share their own stories about Swiss Chalet. To date, over 6,000 stories have been submitted, and the site averaged 5,000 unique sessions/day for the duration of the campaign.