Chris thinks about things, a lot. Like an intrepid explorer, Chris is in constant pursuit of genuine and meaningful insights. His strategic leadership makes sure our campaigns work for brands, and connect with audiences.
Chris’ immersive and empathetic approach is driven by a deep focus on how people actually experience a brand – unearthing benefits that can enhance the brand-consumer relationship.
Chris joined Upstream in early 2017 to re-unite with Paul and Bill in the creation of powerful brand campaigns that move both audiences and businesses.